It must have happened that you searched for a shoe on a shopping app and the next thing you encounter is the exact same ad on your Facebook feed. This is not sorcery but a deep integration between apps and services that allow Facebook to learn about your preferences from your activity on other apps. Basically, companies like Spotify, Zomato, Airbnb, et al include Facebook SDK in their apps and report your activity history to Facebook — your music preferences, food choices, location information, etc.
- On Android and iOS Devices
- Open the Facebook app on your Android or iOS device and move to the hamburger menu at the top-right corner. Here, expand “Settings and Privacy” and open “Settings”.
On Android and iOS Devices
- Now, disable the toggle for “Future Off-Facebook Activity”. That’s it. Keep in mind, while this stops Facebook from using your data for ad personalization and other purposes, third-party apps will still report your activity to Facebook.
On The Web
- If you use Facebook on the web then you can simply open the Off-Facebook Activity page by clicking on the link. After that, click on “Manage Your Off-Facebook Activity”.
