With a view towards making its services less offensive for some users, Google this month launched a new control in Ad Settings, enabling people to stop alcohol and gambling ads on YouTube. The new experience, which is rolling out in beta for YouTube in the US, will be expanded to Google Ads and rolled out globally for both platforms early next year. Here, we will show you how to enable the feature for your account.

Vice ads can be an annoyance for many, so Google’s new policy is certainly a welcome step. Here, we’ll show you how to enable this option in a few simple clicks. Do note that the feature is still in beta and is only applicable to YouTube ads for now. However, it will be applicable to all Google Ads across the web next year. That said, here’s how you can disable alcohol and gambling ads from YouTube for good.

That’s it. You’ve now successfully muted alcohol and gambling ads on YouTube. It will stay that way until you have a change of heart and switch it back on.